OOH with augmented reality.

The metaverse won’t be built by just one company; it will be created by all of us. Instead of using our OOH spaces as traditional ad placements, we transformed them into doorways to the metaverse and invited everyone to become creators.

By bringing 3D artists’ work to life in SparkAR and adding QR codes, each billboard became its own interactive experience. When scanned, the billboards come to life and invite the viewer to interact with them. By tapping their screens, onlookers can influence the piece, demonstrating how we all can play an active role in “building” the metaverse.