OOH with augmented reality.

The metaverse won’t be built by one single company alone, it will be built by all of us. So instead of using our OOH spaces as traditional ad placements, we made them doorways into the metaverse — and invited everyone to be a creator.

By bringing 3D artists’ work to life in SparkAR and adding QR codes, each billboard became its own interactive experience. When scanned, the billboards come to life and invite the viewer to interact with them. By tapping their screen, onlookers are able to influence the piece, demonstrating how we all can play an active role in “building” the metaverse.